Khopoli, Maharashtra (Ajay Rawal) : ADLABS IMAGICA by Adlabs Entertainment Limited, the first of its kind entertainment theme park in India has been launched amidst much fanfare. The park is all set to redefine the theme park experience in India as it opens to public from April 18th, 2013.
By offering a mix of story-play and live experiences, this park is unique in terms of its international standards, scale, stature and the experience. This tourist destination is part of a larger mega project that will include a water park, a hotel and retail space to be launched in phases. The theme park that has been built with an investment of Rs.1600 crores employs over 2000 staff support to manage the workings.
Park, Manmohan Shetty, Chairman Adlabs Entertainment Limited told mediapersons , “Today is a proud moment for each one of us who has been associated with the project. It was our vision to create an entertainment theme park of international standards in India and I am positive that this park will provide an immersive and wholesome family entertainment experience, something that each Indian will take immense pride in.Adlabs Imagica is the effort of many years to bring international experiences home. We wanted today’s global Indian’s to be proud of an experience in their own country. The international attractions range from the extreme to the innovative.” He further adds, “We have enjoyed making these attractions and want the visitors to enjoy them as well. We hope that Adlabs Imagica will become a tourism destination like no other.”
Mr Setty further adds,“Along with entertainment, safety is vital for ADLABS IMAGICA. Every single ride here has been designed by the leading manufactures in the world and has gone through multiple tests before being launched to the public. We have left no stone unturned to create this world class entity and are sure that ADLABS IMAGICA is going to be liked by people across all age groups.”
Pooja Shetty Deora, daughter of Manmohan Shetty, who heads the film production company ‘Walk Water Media’ popular for producing Ali Zafar starrer ‘Tere Bin Laden’ is the driving force behind this project. Sharing her excitement about the launch she explains, “If you look at the underlying theme of Universal Studios it states ‘Ride the Movies’, in Disney it is about fairy tales and the magic of Disney. Here at Adlabs Imagica we are telling you five or six different stories in a format you have never experienced before. It is an immersive experience”
On any given date ADLABS IMAGICA can accommodate around 10000- 15,000 people. The theme park will present multiple animation and live-action films for the attractions – a live-action horror called Curse of Salimgarh, a Bollywood classic Mr. India as a world-class animated motion simulator ride and a love story called Prince of the Dark Waters as a first ever 360 degree Full Dome theater among various others. The quality of these films competes with the best of international animation films with the added bonus of amplifying the theme park experience with its concept.
On sideline of the event, with the ‘Mr India: The Ride’ becoming the talk of the town at the ‘Adlabs Imagica’ theme park, Arti Shetty, daughter of Manmohan Shetty, chairman of Adlabs Entertainment Ltd, told GNS Correspondent here today that,”They plan to include a ride based on a popular film soon, but could not reveal which one. We have thought of another movie as well, but I cannot reveal which one as of now.”
The park has a ride based on the film ‘Mr India’, in which cartoon images of Anil Kapoor and Sridevi fight popular villian Mogambo. The ride starts with a short audio-visual.
“There were very few subjects (in Bollywood) which can be taken into ride stimulation. Mr india was a perfect fit,” she said.
‘Mr India’ is still remembered, even though the film was released in 1987.
“We wanted to take a children oriented film. The film is known even today,” she said.
Through the park, Shetty wants to integrate entertainment and attraction.
“We want to integrate movies to attraction and attraction to movies,” she said.