~ Premieres August 6, 2012 on Sony Entertainment Television ~
Mumbai, (Ajay Rawal) : Love marriage Vs Arranged marriage is a point of view on which India has always agreed to disagree. Everybody has a point of view on the subject and Sony Entertainment Television (SET) with their latest fiction show ‘Love Marriage Ya Arranged Marriage’ takes this argument forward and looks at this concept through the story of two best friends, the principle protagonists who are polar opposites in their attitudes and belief and have a definite point of view on the subject.
Introducing Mansi (Samaira Rao) – who will marry whoever her parents choose for her and Shivani (Rishika Mihani) – who only believes in love marriage. Produced by Sphere Origins Multivision Pvt. Ltd and written by acclaimed Bollywood writer Kamlesh Pandey the show traces the journey of these two friends who are diametrically opposite in their beliefs about marriage, yet share the same desire to have a happy and content marriage. The debate is on and as the story evolves perhaps along with the two friends, the country will also get an answer.
Speaking on the launch, Mr. N P Singh, COO, Multi Screen Media said, “Sony Entertainment Television has been committed to bring differentiated programming and offer a diversified bouquet of entertaining shows to the audience. Our latest offering ‘Love Marriage Ya Arranged Marriage’ is a show with an extremely relatable theme and identifiable characters. We are sure that audience will love this show and it will strengthen our hold in the fiction domain along with our already popular shows ‘Bade Achhe Laggte Hai’, ‘Kuch Toh Log Kahenge’ and ‘Saas Bina Sasural’.”
Ms. Sneha Rajani, Senior EVP and Business Head Sony Entertainment Television said “It has always been our endeavour at SET to present the finest content to our viewers by collaborating with some of the finest creative minds of the industry. ‘Love Marriage Ya Arranged Marriage’ is produced by Sphere Origins Multivision Pvt. Ltd, acclaimed for producing differentiated content on television. This show is based in Udaipur and has a compelling story line which is relevant in our society in today’s age.”
Mr. Sunjoy Waddhwa, CMD, Sphere Origins Multivision Pvt. Ltd said, “‘Love Marriage Ya Arrranged Marriage’ is a show about two friends who share different views on marriage. The show projects two different ideologies on marriage that prevail in our society without taking either side. Through this show we are trying to convey that whether love or arranged, marriage is an everyday partnership; sometimes you need to arrange the love, at other times you have to love the arrangement.”