Mumbai, (Ajay Rawal) : The total television tune-ins for the first 27 games of UEFA Euro 2012 has seen a phenomenal growth of over 33% over the last edition. Besides, the viewership rating has grown by 27% in the core football audience.
As predicted the viewership in the business end of the tournament has further surged. There is a stellar growth of 63% in the average rating of the Quarter Finals as compared to the group stage. Infact the viewership of the Quarter Finals has grown a whopping 45% since Euro 2008.
|Euro 2008||Euro 2012||Growth|
|Tune Ins||14.3 Mn||19 Mn||33%|
|Highest Rated QF||1.19||1.62||36%|
Source : TAM, 6 Metros, CS M 15+, ABC; Tune Ins – CS 4+
In a satatement here today, Mr Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd said – “The exponential growth in ratings during the business end of the tournament is in line with our aggressive viewership forecast. I expect the ratings to further propel as the 4th Quarter Final witnessed an intense and hard fought battle between Italy and England and the Semi Finals will see the 4 best teams compete against each other. This edition of UEFA EURO 2012 has been a win-win for the fans, advertisers and us.”