Mumbai, (Ajay Rawal) : Mr Ravi Chopra, CMD, Piaggo Vehicles Pvt Ltd, today  launched the iconic Vespa scooter in Mumbai.

 Italian scooter brand  Vespa was officially launched across 50 exclusive showrooms across 35 major cities. It is priced at Rs 66,661, ex-showroom Maharashtra.

Piaggio Group said that this is the first premium segment scooter.

Piaggio is also planning to bring to India more premium brands, both in scooter as well as motorcycle segments.

“Right now there is no premium segment in the Indian scooter market but we believe there is a significant number of brand-conscious young people who would like to make a statement. Vespa is creating a premium segment by targeting those customers,” Piaggio Vehicles Pvt Ltd Chairman and Managing Director, Mr Ravi Chopra, said.

Engine for Vespa LX125 has been developed keeping in mind the Indian conditions but will also be used in global products of Piaggio in Europe and Asia, he added.

Economy segment

Asked if the company also plans to enter the economy segment, he said: “It may not be of interest to us to enter a market which is cut throat.”

On the possibility of entering motorcycle segment, he said: “Piaggio has a range of products and brands from 50 cc scooters to 1,400 cc bikes and superbikes. Today we have just started the journey, we are committed to bring all the global brands that we have that will suit the market here.”

Mr Chopra, however, did not share the details and timeline for launching other models saying that the company is evaluating the market now.