Mumbai, (Ajay Rawal) : With over 100 years of shoe-making history, the 3rd Malaysia International Shoe Festival (MISF) organized annually since 2010 by the Ministry of Tourism is back. Scheduled from 29th March to 1st April 2012, the event will be held at Putra World Trade Centre (PWTC), Hall 2 in Malaysia.
Co-organized by the Malaysian Footwear Manufacturers Association (MFMA), this year’s event will witness more than 166 booths featuring over 50 famous local footwear labels including Zang Toi, Larrie, Princess, Carlo Rino, Nose, Bill Keith, Paula Moda, Fiorucci, Vern’s and Dr. Cardin, the official news release said here today.
Aimed at improving the competitiveness and quality of Malaysian Footwear industry and reinforcing Malaysia’s position and reputation as a leading producer and world-class exporter of quality and innovative footwear, the event will see participation from all major footwear industry players, merchandisers, tourists, foreign visitors, students, designers and general public.
The festival is also a major event to attract more visitors to Malaysia. From glamorous stilettos to stylish sandals, classic pumps and trendy boots, the festival takes visitors on a fascinating journey into the world of designer footwear.
The Ministry of Tourism & Malaysian Footwear Manufacturers Association (MFMA) has put together their efforts in making Malaysia the “Shoe city of the Asia”. MISF 2012 is the most targeted international platform for industry players to showcase & promote their quality footwear to the world.
Tourism Ambassador and world renowned shoe designer, Professor Dato’ (Dr.) Jimmy Choo has been invited once again to showcase his special collection in MISF at a designated gallery (Sogno Gallery). The collection is only available at his gallery in London.
Malaysia welcomed 693,056 Indian tourists in the year 2011. Tourist arrivals rose to 24,714,324 compared to 24,577,196 in 2010 while receipts climbed to RM58.3 billion compared to RM56.5 billion the previous year.
Malaysia Tourism Promotion Board, popularly known as Tourism Malaysia, was established to promote Malaysia as a top-of-mind tourist destination showcasing Malaysia’s unique wonders, attractions and cultures; develop domestic tourism and enhance Malaysia’s share of the market for meetings, incentives, conventions and exhibitions (MICE). Tourism Malaysia’s objective is to promote Malaysia as an outstanding tourist destination and make the tourism industry a major contributor to the socio-economic development of the nation. In India, Tourism Malaysia offices are conveniently located in cities like Mumbai, Delhi and Chennai.